Vauxhall (General Motors)

Creating campaigns for various Vauxhall cars and brand initiatives.

Highlights include creating a digital competition to pre-qualify drivers to enter a karting contest. Those who qualified and won the karting heats would reach the final and face other heat winners on a race track. The eventual winner would get a contract to race for Vauxhall in the British Touring Cars championship. Alongside creating the website for the online competition, we created display advertising to run on websites such as Topgear.com to attract entrants to the competition.

Other campaigns included developing concepts and filming video commercials for the launch of the new Vauxhall Agila, Vauxhall Insignia, and a campaign for the Opel GT.