Campaign agency branding

Branding and brand naming for a political and social campaigns agency.

branding elements
unearth brand naming
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Unearth branding copywriter

UNEARTH

BRAND NAME DEFINITON AND MEANING

Naming and rebranding for an established  U.S. political and social campaigns agency. Data-driven communication had dramatically changed the campaign landscape since the company was launched and they needed a brand that matched the service. The name created, Unearth, relates to using big data and tracking to uncover trends in public perception.

"The new Unearth brand better reflects the work we do. Data analytics is increasingly crucial to communications. The world is buried in data. Our mission is to mine this resource for new insights that create winning outcomes for our clients."