Starwood SPG Advertising Campaign

The brief was to promote the Starwood Prefered Guest program offering luxurious hotels in exciting locations.

The campaign idea ‘Hotels That Compete with their Surroundings’ illustrated that visitors would be spoilt for choice between staying in or going out to local landmarks, and cultural venues.

The campaign idea worked across online advertising, video, print, and radio showing what guests could do in and around the hotel in an exciting, dynamic way.