Unicef & Montblanc

Unicef & Montblanc

A campaign to raise awareness and funds in support of the millions of children around the world unable to read or write. The campaign included direct mail letters, emails, and a website where visitors could post a message of support and personal stories on why reading and writing had enhanced their life. I also crafted product page copy to encourage sales of the special edition Montblanc pen to help raise funds for the initiative.