Brand name development for a residential developer of luxury homes in Vancouver.
VANDWELL
BRAND NAME DEFINITON AND MEANING
The client was a luxury house builder specializing in custom homes built with leading Vancouver architects. The name created – Vandwell – brought together the company location (Vancouver) and the word dwelling, but more importantly, the name evoked feelings of quality and a sense of well being that can come from living in a contemporary home that is custom built just for you. The feeling of quality and creativity was captured in the visual identity, that is now used on signage boards outside to sell the new homes and on the website and company stationary. The brand is 11 years old ans still going strong.