Bike company branding

A new bike brand from Belgium needed a brand tone of voice and tagline  developed. The idea behind the business was to create fixed gear bikes that could be highly customised to the owners colour combinations. bar styles, and wheels. The brand was being marketed in a similar style to skate brands and looking to reach an alternative customer base.

The idea behind the tagline ‘Lead a Colourful Life’ was aimed at the colourful charachters who are into alternative subcultures and want to express their personality through colour and personalisation and reflected back in the product. The tagline and tone of voice was used across web copy, product packaging, decals, streetwear clothing, and social media.